NEWS The salon-exclusive brand “EXOMERE” is now available in Japan. View details

Shinshoji Co., Ltd.

Amplifying beauty & wellness value
between Japan and the world

We are a dedicated trading and operations partner for beauty and wellness brands. From product formulation and regulatory filings to wholesale, retail, and e-commerce operations, we deliver reliable quality and speed through our global network.

Localization & Compliance

We tailor overseas brands for the Japanese market, covering regulatory affairs, storytelling, channel strategy, and retail presentation in one flow.

  • Regulations
  • Promotion
  • Localization

Strength

Why partners choose us

We orchestrate localization, regulatory affairs, creative production, and go-to-market programs so that brands can focus on delivering remarkable experiences.

Immersive booth experience at a beauty expo
Expo Experience
Abstract visual representing a logistics and warehouse network
Supply Chain

Exhibition production

From Beautyworld Japan to invite-only buyer previews, we plan, produce, and operate booths that earn qualified leads.

E-commerce branding

Channel-specific content strategies for Rakuten, Qoo10, and owned stores grow fandom and repeat purchases.

Localization experts

We work with laboratories in Korea and Europe to supervise formulations, regulatory filings, translation, and storytelling.

Agile supply network

Our in-house warehouse and partner logistics teams handle nationwide roll-outs, sampling, and integrated promotions.

Service

What we do

End-to-end solutions for beauty and wellness businesses, covering both B2B and B2C operations.

Product development

  • Regulatory filings & Pharmaceutical Affairs compliance
  • Trademark, patent, and translation support
  • OEM / ODM co-creation

Salon channel (B2B)

  • Wholesale for beauty & wellness products
  • Planning and running domestic & international expos
  • Designing and operating salon businesses

E-commerce (B2C)

  • Retail for beauty, wellness, and lifestyle goods
  • Localization of overseas brands
  • Fulfillment and customer success for EC

Creative Studio

Storytelling through visuals

Integrated creative direction—from shooting and editing to spatial design—keeps your brand memorable across digital and in-person touchpoints.

  • 01Network of creative partners across Korea and Europe for co-development.
  • 02Exhibitions and pop-ups that accelerate awareness and lead generation.
  • 03Hybrid strategies that blend D2C and offline retail for sustainable growth.
Creative production scene representing visual storytelling
Creative Studio
Product lineup placeholder visual
Product Lineup

Product

Product portfolio

Leveraging sourcing routes built in Japan and overseas, we deliver high-quality items for both professional salons and consumers.

Salon exclusives (B2B)

Official distributor of “EXOMERE,” supporting registrations and nationwide delivery to premium salons.

D2C & marketplace

Retail programs for DAYCELL, AROMANG, BARULAB, and other high-performance Korean pharmacy brands.

News

Latest updates

Event recaps, service updates, and launch reports from our team.