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About

Company overview

Shinshoji Co., Ltd. is committed to growing together with partners in the beauty and wellness industries by operating businesses in Japan and overseas.

Enterprise solutions Talk to our team

Our DNA

We connect Japan to the world as a collective of beauty and wellness experts, covering everything from product development to sales and IP support.

Core Value

Delivering value through expertise and speed

Through diverse businesses in beauty and wellness, we aspire to create a prosperous future for every stakeholder.

Regulatory & technical depth

Specialized knowledge enables seamless support from product concepting to Pharmaceutical Affairs filings.

Brand producing capability

Experience from global exhibitions fuels storytelling, space design, and immersive retail programs.

Lean, decisive execution

Our agile team drives local and international expansion simultaneously with rapid decision-making.

Company Data

Corporate information

Company name Shinshoji Co., Ltd.
Representative Makoto Kinjo
Location

Head office: Matsui Bldg. 2F, 2-12-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Japan

Branch: TOM Bldg. 3F, 2-10-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Japan

Warehouse: Kinjō Bldg. 101, 1-18-10 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Japan
Phone +81-3-6380-0666 / +81-3-6380-0256
Business scope
  • Planning, development, sales, import/export of products (OEM & ODM)
  • Wholesale and retail of beauty & wellness goods
  • Planning, operation, and management of domestic/overseas exhibitions
  • IP services such as trademarks, patents, and translations in China and Korea
  • Design, operation, and consulting for food & beverage businesses
  • Operation and consulting for esthetic salons, hair salons, and massage businesses
Main markets South Korea, China, Hong Kong, Taiwan, Germany, United States
Membership Japan Chamber of Commerce and Industry
Corporate number 4011201017472
Founded May 7, 2014
Capital JPY 30,000,000
Employees 15
Licenses
  • Cosmetics manufacturing & sales license: 13C0X12093
  • Cosmetics manufacturing license: 13CZ201557
  • Quasi-drug manufacturing & sales license: 13D0X10602
  • Quasi-drug manufacturing license: 13DZ200295

History

Milestones

  • 2013

    Established Boen Shanghai Industrial Co., Ltd. in Shanghai.

  • May 2014

    Founded i7 Inc. and launched the portable air purifier IONION.

  • October 2016

    Entered the vacation rental business.

  • December 2017

    Reached 10 managed vacation-rental properties.

  • December 2018

    Started staffing services and renamed the company to Shinshoji Co., Ltd.

  • January 2020

    Launched Share House and opened the first Rakuten marketplace store in June.

  • February 2021

    Opened a new warehouse and office; launched the second Rakuten store in March.

  • April 2021

    Exhibited at Beautyworld Japan, the largest beauty trade show in Japan.

  • January 2023

    Exhibited at COSME WEEK 2023.

  • May 2023

    Returned to Beautyworld Japan 2023 with a new showcase.